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PROJECT

Awareness about Accessibility at PostNord

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Accessibility

Business Impact

Digital Transformation

Intro

This is a presentation on accessibility, aimed at highlighting the significance beyond the scope of just looking at checklists and WCAG. The objective of the presentation was to discuss the mindset necessary for effective implementation of accessibility and to explore the potential gains or losses that an organization may experience depending on their investment in this area.

 An inclusive or   exclusive organisation? 

To work more inclusively and with accessibility

Should we care?
What happens if we don't care?
Who is affected?
How are they affected?
If they are affected, how does it affect us?

Benefits of working with accessibility in the long run?

Inclusion

Contributing to maintaining democracy which is based on everyone's participation in society
By including people digitally aswell.

Stop creating services for people

Start creating services together with people

Higher confidence

People have higher confidence in the brand!

Meeting diverse needs

When businesses offer accessible and inclusive services, they are better able to meet the diverse needs of their customers.

Improved communication

Accessible and inclusive services often involve clear and effective communication, which can improve customers confidence in the business.

Demonstrating commitment to responsibility

By offering accessible and inclusive services, businesses demonstrate their commitment to social responsibility and inclusivity.

Customer Loyaly

A good way to retain customers is by showing that you care and that you treat them better than your competitiors do.

Customers who have positive experiences with businesses that offer accessible and inclusive services are likely to share their experiences with others.

People then become long-term loyal customers.

Increased knowledge

The organization gains more knowledge in accessibility and becomes more aware of which problems are most important to solve, so that as many people as possible can use services.

Accessibility can seem intimidating at first, but I promise you it is a lot of fun to learn and talk about!

Preparation

Organisation becomes more prepared for different legislation and does not need to act quickly when new laws are introduced.

In other words, being several steps ahead!

Increase in users

Accessibility helps to retain existing users and maybe even get more new users and customers!

If upcoming services are developed without accessibility in mind, any existing users may be excluded and kicked out of the service because certain solutions do not work for them.

Increased trust

Ultimately, trust is fundamental if you want to create long-term business relationships.

Diversity

By including as many different perspectives as possible, you contribute to better solutions and radiate diversity as an organization!

Competetive Advantage

Accessibility is a clear competitive advantage.

And will become even clearer in the future when more organisations will be wanting to offer accessible services to the customers.

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What are the potential drawbacks of not prioritizing accessibility?

These are just a few, there's definitely even more

Exclusion of people

By offering services that are not accessible, potential users who cannot use the service are excluded, in other words you just lost a customer.

We all function in different ways and it is important that we can use the service regardless of our functional variation.

Disappointment and dissatisfaction

People can be disappointed and dissatisfied when they access a service and cannot use it.

If they can access it, it can be very tiring trying to use a service that doesn't really meet the needs and it can lead to more people being dissatisfied.

Denial

Denying that there are users who have problems based on a hypothesis, is risky. Conduct research to actually find out the truth!

 

It is also not enough to only think about people with impaired vision, think broader!

We can all function differently in one situation or another where hearing, motor skills, vision and our cognitive abilities can deteriorate significantly.

Unprepared

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There will be legislation in 2025 called The European Accessibility Act.

Has the organisation started looking and talking about it?
How is the organisation affected by that legislation?
Do people know what it is?
What happens if you don't meet the requirements?

Loss of users

What if competitors succeed better in their accessibility work?

The organisation could risk losing some of its user base if accessible services cannot be provided.

Outdated solutions

People may see the services as outdated and it may look like the organization is lagging in innovation. Designing and creating accessible products often requires a more creative and innovative approach, which can lead to the development of more user-friendly and efficient solutions.

Doubt the brand

If the user has a bad first experience, they will hesitate to use the service again if there are other options that suit them better. Inaccessible services can exclude and frustrate users which can result in poor user experiences and doubt in the brand.

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Here are some tips to begin implementing accessibility in the organization

Decide if there is a need for accessibility and inclusion

Increase knowledge and understand what the gains and possibilities are

Provide opportunity to gain more knowledge for those who are curious and want to learn more

Find out the current state of accessibility in the organization and the state you want to reach in the future. Evaluation is one of the methods that can be used to start

Prepare for the European Accessibility Act 2025

Identify which requirements are most relevant and important and - prioritize these from the start!

Communicate so that everyone knows what applies and don’t be afraid to talk about accessibility!

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